TAP Portugal commissioned Studio Fluor the design and development of a welcome kit for new employees, with the purpose to make more special and outstanding the first workday of the new employee.
The identity "welcome aboard" was created as well as a line of objects to include in the kit which includes the welcome letter from the company president, notebook, lanyard, pen USB, pencil and pen.
The identity was created to serve as a welcome voice of the company, hence the use of the form "balloon" and the color codes of identity TAP.