For some years now, Flúor Studio has been responsible for the communication and identity of the Gresso Chef brand. This is a Lactogal brand, focused on kitchen and catering professionals, and its positioning reflects this function. Graphically it presents itself more like a partner brand than a mass consumption brand. This group of packaging design created throughout this time of collaboration, has been elaborated with the concern to be useful for those who use it, focusing on presenting the advantages and specifications of each product. Chromatically this packaging stands out for the sobriety in comparison to the other mass market products, with white as the dominant color. During the last years there has been an evolution in the iconography of the packaging.