This was a proposal created by Fluor Studio, as a response to a challenge by a client of the food distribution sector. The goal was to create a new bakery brand that would work as a challenger to the two dominant brands in the market (Panrico and Bimbo) This would be a product only sold in their supermarkets, without the insignia of the umbrella brand thus making the differentiation and functioning as an alternative to their own white label.
A naming was created - Pambom (good bread) - as well as an identity and the packaging for four products: "fluffy/soft” (normal), "no crust", "Whole wheat" and "Whole wheat without crust". Graphically a very strong blue is the dominant color of the range and there is a complementary / differentiating color for the remaining products: light blue, copper and gold.
This proposal was presented in October 2013