Instituto dos Museus e da Conservação
Exhibition Identity and Advertising

The Studio Fluor was responsiblefor the exhibition identity to Art and Culture of the Russian Empire in the Hermitage, Collection. From Peter, the Great, to Nicholas II. This exhibition held in 2008/09 in King Louis I Gallery at the Ajuda National Palace, covers areas such as painting, sculpture and the decorative arts, exposing more than five hundred works that span the seventeenth century to the early twentieth century from the Hermitage, one of the largest museums in the world. The work done by Studio Fluor had one main purpose: to captivate the audience. This was achieved by raising awareness of the Museum and consequently the Russian cultural heritage by displaying the diversity of pieces in the museum. The advertising campaign considers several means of communication (press, internet and television) as well as several media: billboards, posters, leaflets, flyers, postcards, web site.

For this exhibition were designed two lines of merchandising, a more generalist and another aimed at children.