Fluor Studio was invited in 2010, by Cidade Guimarăes Foundation and the Portuguese Design Center, to submit a proposal for the identity of the European Culture Capital - Guimarăes 2012. The process began with the selection of agencies through portfolio presentation, and overcome this selection phase, we went to the final stage of the competition with a proposal for identity and communication.
As is public knowledge our proposal was not selected, however we are proud of the work undertaken and so here's a summary of what was presented.
The colors we used were a re-interpretation of the national colors with the bordeaux color to be representative of the institutional nature of the event, and the green water to function as dynamic color associated with the movement, culture and future. The proposal was developed until the stage where we presented the institutional communication, street signs and advertising to specific events.