The creation of the new identity for the Depil Concept was a challenge that allowed us to create a brand with a fresh and modern look. The goal was to communicate professionalism, confidence, efficiency, lightness, cleanliness and comfort. Make the brand more current and contemporary was one of the first approaches in the studies that we developed. The new brand conveys this idea of "appetizing" for the client to want to choose the Depil Concept services, but at the same time communicates a clinical character so that they feel confident about the process of applied treatments.

Our concept is based on the idea of fluidity, lightness, softness, skin and treatment. With that in mind we have drawn a symbol from the graphic game (water drop + D (epilation) + skin (texture)) transmits all the proposed objectives. The chromatic code used also distances itself from the original colors of the brand, presenting now a fresh navy blue and a more institutional gray.

The easy memorization of the symbol with the used lettering and an aspirational signature, “Pelo seu corpo (for you body / Pelo = human hair & for)”, ensure personality and make the Depil Concept distinct from the competition. All the set was carefully elaborated considering the details, from the typography used, to the concretization of the symbol or the proposal of communication that we made initially and that in the meantime was adapted by the client and worked independently.