This was a proposal submitted to Continente, in 2010, for the concept Gourmet Gift with the creation of an identity and special packaging for specific dates within the Continente Gourmet range. the concept took into account the sasonality of in-store actions and promotions, allowing the creation of a dynamic packaging that was at the same time transversal and versatile for a long period of time At the same time  the concept allowed to respond to specific dates with specific graphics, optimizing costs and avoiding waste. Therefore we propose a container / box transversal to all actions with a customized paper strap to mark a specific action.