This is a project created by Fluor Sudio for APREN - Portuguese association of renewable energy, for their annual conference that has the objective to discuss the current state of the renewable energy sector in Portugal. The 2014 edition was held at the Estoril Congress Centre and the theme was “A strategy for the development”. The objective was to create an image yet very attached to APREN new identity which was presented at the 2013 conference. We chose to create a graphic composition that clearly has the goal to communicate "strategy" and "orientation”, by exploring the graphic elements of the new identity of the association.