This proposal was presented in September 2013 for the redesign bid of the identity of Generg (Portuguese renewable energy company). In the briefing there were three impositions that would have to be met: keep the blue and a similar typography from the previous identity, and the symbol created for the logo should include the main sources of energy worked by Generg: sun, wind and water. The concept created aimed to provide more than just a portfolio of renewable energy, we wanted to show an idea and not a set of attributes. The wind doesn’t stop, the force of the water is constant, the sun does not fade. Nature is infinite, and so the energy created by it, assuming that is harnessed, is too. We also submitted a set of solutions and applications to follow and reinforce this concept.
