In September 2000 the Association ModaLisboa chooses Fluor Studio to create the identity and promotion of its 15th edition with the theme "to infinity ...".
As opposed to previous editions, Fluor Studio chooses to use photography as a basis for the work. To this we add an icon / symbol that represents the theme of the edition. This theme - "to infinity" - is represented in the line of invitations for the shows (the main communication piece), through the course of the symbol created from places close to distant landscapes.
In addition to invitations/VIP invitations were also created press ads, tv ads and a notebook.