In 2019 we were invited to present a change of identity and new packaging proposal for La Balinesa, a company that sells fresh and smoked salmon on the Iberian Peninsula.

For this purpose, a strong and modern logo design was developed, with maritime references such as waves, fins and artisanal fishing hook in the letter “S”. And we created the signature “The Sea Heritage” - an allusion to the Balinese historical heritage and the richness of the sea. The inheritance that the sea leaves us is life and food.

As for packaging we follow a sober path that explores the color block vs. the visible area of the product, thus adding some cleanliness and purity to the product. A color code was created to organize the diversity of the brand's products.