Identity and graphic mood created for a new data sharing and storage tool, for the entire EDP Group in Portugal, Spain, Brazil and the United States. The graphical solution for this identity is the result of a process where we deconstruct the EDP main identity. We simplified the geometric shapes that form the EDP identity into triangles, squares, circles and half circles, which were the starting point for the construction of the main identity. With these forms we build a cloud that will be the main symbol of ecloud identity and from this graphic language we create an iconography that displays the provided services: email, data, documents, etc ... All the communication was developed for digital media supports, with the exception of a help desk, located in the lobbies of the EDP main buildings, where the problems and unanswered questions about the service could be solved.
