Fluor Studio designed, in 2002, the new packaging for Danone Cremoso (Creamy Danone) and reaffirmed the concept conquered by brand: "With Creamy (Danone), the pleasure is all yours”. The aim was to give a delicious image to the yogurt and give the brand a sophisticated environment. The concept was oriented to maximize the primary elements of the original image: the spoon and the designation "Creamy". Those elements have acquired a more refined picture and more prominent. The lettering is more fluid and the spoon, the distinctive mark of Creamy, lost the stylized look to gain movement.
We also gave special attention to varieties of creamy, placing them in the package to allow easy identification of each flavor in retail outlets.